Starbucked - Softcover

Clark, Taylor

Softcover

ISBN 10: 0340960817 ISBN 13: 9780340960813

Verlag: Sceptre, 2008

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Críticas:

The question of how this specialized littleSeattle joint became one of the biggest brands inAmerica and the world is one of the greatest business mysteries of modern times.Clark does a better job of answering it than anyone else to date, injecting his story with plenty of zip and humour along the way. BeeWilson, Sunday Times

Reseña del editor:

STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fuelled its success. Part Fast Food Nation, part social history, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives and language, from our evolving neighbourhoods and workplaces to the ways we shop, socialise, and self-medicate across the world. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how it helped transform US culture and more than 20 other countries into coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

Über diese Auflage

• Verlag: Sceptre
• Erscheinungsdatum: 2008
• ISBN 10: 0340960817
• ISBN 13: 9780340960813
• Einband: Tapa blanda
• Anzahl der Seiten: 304