Verwandte Artikel zu Niche: The missing middle and why business needs to...
Inhaltsangabe
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.
Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.
Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
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Über die Autorin bzw. den Autor
James Harkin is the author of Cyburbia and writes regularly for the Guardian and the Financial Times.
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'A fascinating book . . . Compelling . . . . The research is excellent' Management Today
There's a new rule in business: forget about the general audience and instead stake out an identifiable niche.
Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
'Fascinating stories, some big thoughts and an intriguing argument' Evan Davis
'Level-headed but optimistic, Niche is a business plan for the brain, and a manifesto for quality' Michael Wolff
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Niche: The missing middle and why business needs to specialise to survive
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Niche
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Niche : The Missing Middle and Why Business Needs to Specialise to Survive
Verlag:
Little, Brown Book Group Limited, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
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Niche: The missing middle and why business needs to specialise to survive
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Niche: The missing middle and why business needs to specialise to survive
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Niche: The missing middle and why business needs to specialise to survive
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Paperback. Zustand: Very Good. Niche: The missing middle and why business needs to specialise to survive This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780349123004
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Niche: The missing middle and why business needs to specialise to survive
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780349123004
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Niche : The Missing Middle and Why Business Needs to Specialise to Survive
Verlag:
Little, Brown Book Group Limited, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
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Niche : The Missing Middle and Why Business Needs to Specialise to Survive
Verlag:
Little, Brown Book Group Limited, 2012
ISBN 10: 0349123004
ISBN 13: 9780349123004
Gebraucht
Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers GRP78903029
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Niche
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Paperback. Zustand: New. As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net. Bestandsnummer des Verkäufers LU-9780349123004
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