Essentials of Business Communication - Softcover

Guffey, Mary Ellen; Loewy, Dana

Softcover

ISBN 10: 0357714970 ISBN 13: 9780357714973

Verlag: Cengage Learning EMEA, 2022

Inhaltsangabe

Ensure you have the job-ready writing and communication skills that today's employers demand with Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning résumé, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refine your communication abilities.

Über diesen Titel

Über die Autorinnen und Autoren

A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for over 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois, and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication author, Dr. Guffey corresponds with instructors around the globe who are using her books.

Dana Loewy taught business communication at California State University, Fullerton for nearly two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she also taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. Dr. Loewy has played an increasingly significant role in collaborating with Dr. Guffey on recent editions of Essentials of Business Communication and Business Communication: Process & Product. Dr. Loewy holds a master's degree from Bonn University, Germany, and earned a PhD in English at the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest--literary criticism, translation, business communication, and business ethics.

Details zur Ausgabe

• Verlag: Cengage Learning EMEA
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 0357714970
• ISBN 13: 9780357714973
• Einband: Taschenbuch
• Anzahl der Seiten: 600
• Kontakt zum Hersteller: Cengage Learning/Thomson; emea.TradeInternational@cengage.com; ; Cheriton House, North Way; Andover; SP10 5BE; Vereinigtes Königreich
• Verantwortliche Person: Kolibri 360 GmbH; produktsicherheit@kolibri360.de; ; Ettore-Bugatti-Straße 6-14; Köln; 51149; Deutschland