Verwandte Artikel zu Digital Marketing Foundations and Strategy

Digital Marketing Foundations and Strategy - Softcover

Zahay, Debra; Labrecque, Lauren; Reavey, Brooke; Roberts, Mary Lou

 
9780357720738: Digital Marketing Foundations and Strategy
Softcover
ISBN 10: 0357720733 ISBN 13: 9780357720738
Verlag: Cengage Learning, 2023

Inhaltsangabe

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue. DIGITAL MARKETING FOUNDATIONS AND STRATEGY FIFTH EDITION includes relevant updates on the impact of the COVID pandemic as well as trends in account-based marketing and Google algorithm updates. Regal and regulatory issues as well as AI and marketing automation are integrated throughout the text.

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Verlag
Cengage Learning
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
0357720733
ISBN 13 
9780357720738
Einband
Taschenbuch
Auflage
5
Anzahl der Seiten
576
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar