Marketing Performativity: Theories, Practices and Devices (Key Issues in Marketing Management) - Softcover

Buch 12 von 22: Key Issues in Marketing Management

Kjellberg, Hans; Hagberg, Johan

 
9780367109509: Marketing Performativity: Theories, Practices and Devices (Key Issues in Marketing Management)
Softcover
ISBN 10: 0367109506 ISBN 13: 9780367109509
Verlag: Routledge, 2018

Inhaltsangabe

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing.

The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.

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Über die Autorin bzw. den Autor

Katy Mason is Professor of Markets, Marketing and Management at Lancaster University, UK.

Hans Kjellberg

is Professor of Marketing at the Stockholm School of Economics, Sweden.

Johan Hagberg

is Associate Professor of Marketing at the University of Gothenburg, Sweden.

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Verlag
Routledge
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
0367109506
ISBN 13 
9780367109509
Einband
Taschenbuch
Anzahl der Seiten
260
Herausgeber
Mason Katy
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

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Weitere beliebte Ausgaben desselben Titels

9781138237261: Marketing Performativity: Theories, practices and devices (Key Issues in Marketing Management)

Vorgestellte Ausgabe

ISBN 10:  1138237264 ISBN 13:  9781138237261
Verlag: Taylor & Francis Ltd, 2017
Hardcover