Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement (Routledge Studies in Marketing, 14, Band 14) - Hardcover

Buch 13 von 60: Routledge Studies in Marketing
 
9780367172695: Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement (Routledge Studies in Marketing, 14, Band 14)
Hardcover
ISBN 10: 0367172690 ISBN 13: 9780367172695
Verlag: Routledge, 2020

Inhaltsangabe

This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.

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Über die Autorin bzw. den Autor

Kathy Knox, Ph.D. is a research psychologist with expertise in human development, health education, social marketing, and applied health behaviour change across a range of settings.

Krzysztof Kubacki is Professor of Marketing and Society at Auckland University of Technology, New Zealand. Most of his recent work focuses on the identification, trial, evaluation and critique of behaviour change programs, but Krzysztof is also interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems.

Sharyn Rundle-Thiele is director of Social Marketing, Griffith Business School and editor-in-chief of Journal of Social Marketing. Drawing on her commercial marketing background Sharyn's research focuses on applying marketing tools and techniques to change behaviour for the better.

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Verlag
Routledge
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
0367172690
ISBN 13 
9780367172695
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
224
Herausgeber
Knox Kathy, Kubacki Krzysztof, Rundle-Thiele Sharyn
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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Vorgestellte Ausgabe

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Softcover