Management Communication: A Case Analysis Approach - Hardcover

O'Rourke, James S.

Hardcover

ISBN 10: 0367178117 ISBN 13: 9780367178116

Verlag: Routledge, 2019

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Reseña del editor

This textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business.

Effective communication skills are necessary for success in the business world, and O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This edition includes several classic and new features:

•  The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole.
•  Case studies throughout the book provide students with hands-on experience of scenarios they will encounter in the real world. The book includes at least three dozen fresh, classroom-tested cases.
•  An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication.
•  Separate chapters on technology (including social media), intercultural communication, nonverbal communication and conflict management provide students with the skills to building relationships and influencing stakeholders; key skills for any manager.

A companion website includes comprehensive support material to teach this class, making Management Communication a complete resource for students and instructors.

Biografía del autor

James S. O'Rourke, IV is an American rhetorician and Professor of Management at the University of Notre Dame, USA. He was founder of the Fanning Center for Business Communication and--from 1990 to 2018--served as Arthur F. and Mary J. O'Neil Director. He is the author of 23 books on communication and is the directing editor of more than 350 business school case studies.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2019
• ISBN 10: 0367178117
• ISBN 13: 9780367178116
• Einband: Tapa dura
• Sprache: Englisch
• Auflage: 6
• Anzahl der Seiten: 504