Applied Communication Research Methods: Getting Started As a Researcher - Softcover

Boyle, Michael

 
9780367178727: Applied Communication Research Methods: Getting Started As a Researcher
Softcover
ISBN 10: 0367178729 ISBN 13: 9780367178727
Verlag: Routledge, 2019

Inhaltsangabe

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:

  • Research in Depth—examples of methods as applied in scholarly research

  • Reflect & React—problems and issues that promote reflection and discussion

  • Voices from Industry—Q&As with professionals working in communication industries

  • End-of-Unit Activities—exercises that reinforce concepts and content

The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

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Über die Autorin bzw. den Autor

Michael P. Boyle is a Professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is an Associate Professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

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Verlag
Routledge
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
0367178729
ISBN 13 
9780367178727
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
484
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780367178710: Applied Communication Research Methods: Getting Started as a Researcher

Vorgestellte Ausgabe

ISBN 10:  0367178710 ISBN 13:  9780367178710
Verlag: Taylor & Francis Ltd, 2019
Hardcover