Computational Advertising: Market and Technologies for Internet Commercial Monetization - Hardcover

Liu, Peng; Wang, Chao

 
9780367206383: Computational Advertising: Market and Technologies for Internet Commercial Monetization
Hardcover
ISBN 10: 0367206382 ISBN 13: 9780367206383
Verlag: CRC Press, 2020

Inhaltsangabe

This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.

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Über die Autorin bzw. den Autor

Dr. Liu Peng is senior director and chief architect of business products at Qihoo 360. He is

also responsible for product and engineering for monetization of 360. After receiving his

PhD from Tsinghua University in 2005, he joined Microsoft Research Asia and studied

cutting-edge artificial intelligence technologies. In 2009, he participated in the founding of

Yahoo! Labs Beijing as a senior scientist. He was also chief scientist of MediaV. Dr. Liu

Peng is devoted to products and technologies related to big data and computational

advertising. His public online course “computational advertising” has attracted more than

30,000 students on Netease.com, and has been adopted as a basic training material in

many related companies. Moreover, this course has been selected by Peking University,

Tsinghua University and Beihang University for their graduates.

Wang Chao received his master’s degree from Peking University, and then worked at

Weibo and Autohome’s advertising department for some years. He is now a tech leader in

the query recommendation group at Baidu’s portal search department. His work focuses on

machine learning algorithms in computational advertising, and he has won 7th place among

718 participants in “predict click-through rates on display ads” organized by Kaggle and

Criteo. He is also interested in contributing code for open source machine learning tools

such as xgboost.

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Verlag
CRC Press
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
0367206382
ISBN 13 
9780367206383
Einband
Tapa dura
Auflage
2
Anzahl der Seiten
442
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9781032241401: Computational Advertising: Market and Technologies for Internet Commercial Monetization

Vorgestellte Ausgabe

ISBN 10:  1032241403 ISBN 13:  9781032241401
Verlag: CRC Press, 2021
Softcover