Consumer Behaviour and the Arts: A Marketing Perspective (Discovering the Creative Industries) - Softcover

Colbert; D’Astous

Softcover

ISBN 10: 0367207303 ISBN 13: 9780367207304

Verlag: Routledge, 2021

Inhaltsangabe

As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.

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Über die Autorin bzw. den Autor

François Colbert is a professor in the Marketing Department at HEC Montréal and holds the Carmelle and Rémi-Marcoux Chair in Arts Management. He serves as a Co-director of the MMIAM program (Master of Management in International Arts Management).

Alain d’Astous, PhD, is Honorary Professor and researcher associated with the Camille and Rémi-Marcoux Chair in Arts Management at HEC Montréal. He is a fellow of the Royal Society of Canada.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 0367207303
• ISBN 13: 9780367207304
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 158
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar