Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice (Media Management and Economics) - Hardcover

Hardcover

ISBN 10: 0367210991 ISBN 13: 9780367210991

Verlag: Routledge, 2020

Inhaltsangabe

This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.

Über diesen Titel

Über die Autorin bzw. den Autor

Ulrike Rohn is Professor of Media Economics and Management at Tallinn University, Estonia, where she works at the Baltic Film, Media, Arts, and Communication School (BFM) and the Centre of Excellence in Media Innovation and Digital Culture (MEDIT). She served as the President of the European Media Management Association (emma, 2016-2020), and is co-Editor of the Springer Series in Media Industries and Associate Editor of the Journal of Media Business Studies. Dr. Rohn's research interests include, among others, audiovisual policies, media business models and international media strategies. Latter research interest has led to her book publication Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan (2010).

Tom Evens is an Assistant Professor at research group for Media, Innovation and Communication Technologies (imec-mict-UGent) at the Department of Communication Sciences at Ghent University, Belgium. He teaches in media economics, business model innovation and technology policy. He specialises in the economics and policies of media and technology industries, and has published widely on the media business. He is the lead author of The Political Economy of Television Sports Rights (2013) and Platform Power and Policy in Transforming Television Markets (2018). He served as the Deputy President of the European Media Management Association between 2017 and 2019. He is a member of several editorial boards and has been consulting several governments and media organisations on strategy and public policy issues.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2020
• Sprache: Englisch
• ISBN 10: 0367210991
• ISBN 13: 9780367210991
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 280
• Herausgeber: Rohn Ulrike, Evens Tom
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland