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CROSSCULTURAL MANAGEMENT - Softcover

PATEL, TARAN

 
9780367224981: CROSSCULTURAL MANAGEMENT

Inhaltsangabe

A Transactional Approach. This textbook provides an overview of the existing conventional culture paradigms which focus on the national, societal and/ or corporate levels of culture in the context of business both domestic and international before challenging the limitations of these concepts and suggesting possible alternatives.

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