Future Directions of Strategic Communication - Hardcover

Hardcover

ISBN 10: 036727230X ISBN 13: 9780367272302

Verlag: Routledge, 2019

Inhaltsangabe

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. This book was originally published as a special issue of the International Journal of Strategic Communication.

Über diesen Titel

Über die Autorin bzw. den Autor

Howard Nothhaft is Associate Professor in the Department of Strategic Communication at Lund University, Sweden. His research interests include strategic communication theory; the democratic impacts of corporate communication; and techniques, stratagems and strategies of counter-influence.

Kelly Page Werder is Associate Professor in the Zimmerman School of Advertising and Mass Communications at the University of South Florida, USA. Her expertise includes strategic communication message effects, campaigns, corporate social responsibility, and stakeholder activism. She is the Editor of the International Journal of Strategic Communication.

Dejan Ver¿i¿ is Professor and Head of the Department of Communication at the University of Ljubljana, Slovenia; and partner and knowledge director for the consultancy Stratkom. He is a recipient of the Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations. He is a founding member of the European Communication Monitor research team.

Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Leadership and Communication at BI Norwegian Business School, Oslo, Norway. He is the Editor of the International Journal of Strategic Communication and has received the Pathfinder Award by the Institute for Public Relations. His areas of research are corporate communications, communication value, and international communication.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 036727230X
• ISBN 13: 9780367272302
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 200
• Herausgeber: Nothhaft Howard, Werder Kelly Page, Ver¿i¿ Dejan
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland