Death in a Consumer Culture (Routledge Interpretive Marketing Research) - Softcover

Softcover

ISBN 10: 0367278952 ISBN 13: 9780367278953

Verlag: Routledge, 2019

Inhaltsangabe

Organised into four sections covering: The Death Industry; Death Rituals and Consumption; Death and the Body and Critiques of the Death-Consumption Link, Death in Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries.

Über diesen Titel

Über die Autorin bzw. den Autor

Susan Dobscha is Professor of Marketing at Bentley University in Waltham, USA. She explores gender issues in marketing, particularly in the context of the Filene's Basement Bridal Event; consumer resistance to marketing tactics; and the role of consumption in a woman's transition into first-time motherhood. She has also studied sustainability issues related to consumer culture. She has written articles for Harvard Business Review, Journal of Public Policy and Marketing, Journal of Macromarketing, Consumption, Markets, and Culture, Marketing Education Review, Advances in Consumer Research, Developments in Marketing Science, and Advertising and Society Review, and has presented her work at numerous conferences. She recently co-chaired the 9th ACR Conference on Gender, Marketing, and Consumer Behavior.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 0367278952
• ISBN 13: 9780367278953
• Einband: Taschenbuch
• Anzahl der Seiten: 352
• Herausgeber: Dobscha Susan
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Deutschland