Verwandte Artikel zu Internal Marketing: Another Approach to Marketing for...

Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management) - Softcover

Buch 28 von 30: Routledge Frontiers of Business Management

Kimura, Tatsuya

 
9780367350659: Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)
Softcover
ISBN 10: 0367350653 ISBN 13: 9780367350659
Verlag: Routledge, 2019

Inhaltsangabe

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings.

This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Tatsuya Kimura is Professor at the Graduate School of Business and Finance, Waseda University, Japan.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
0367350653
ISBN 13 
9780367350659
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
244
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
as - Schwabe GmbH
https://www.as-schwabe.de/

Merkurstra�e 10
Eutingen im G�u
72184
Deutschland