Project Marketing: A Practical Approach - Hardcover

Phadtare, Milind Trivikram

Hardcover

ISBN 10: 0367350904 ISBN 13: 9780367350901

Verlag: Routledge India, 2022

Inhaltsangabe

This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.

The volume:

• Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

• Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.

• Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.

An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

Über diesen Titel

Über die Autorin bzw. den Autor

Milind Trivikram Phadtare is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.

Details zur Ausgabe

• Verlag: Routledge India
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 0367350904
• ISBN 13: 9780367350901
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 116
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Taylor & Francis Verlag GmbH; GPSR@taylorandfrancis.com; ; Kaufingerstraße 24, 80331 München, Germany; München; Deutschland