The Discourse of YouTube: Multimodal Text in a Global Context (Routledge Studies in Multimodality, 15, Band 15) - Softcover

Buch 15 von 46: Routledge Studies in Multimodality

Benson, Phil

 
9780367366339: The Discourse of YouTube: Multimodal Text in a Global Context (Routledge Studies in Multimodality, 15, Band 15)
Softcover
ISBN 10: 0367366339 ISBN 13: 9780367366339
Verlag: Routledge, 2019

Inhaltsangabe

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.

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Über die Autorin bzw. den Autor

Philip Benson is Professor in the Department of Linguistics and Modern Languages and the City University of Hong Kong and Director of the Centre for Popular Culture and the Humanities.

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Verlag
Routledge
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
0367366339
ISBN 13 
9780367366339
Einband
Taschenbuch
Anzahl der Seiten
140
Kontakt zum Hersteller
BOOKS etc..
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BOOKS etc.
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Weitere beliebte Ausgaben desselben Titels

9781138182424: The Discourse of YouTube: Multimodal Text in a Global Context (Routledge Studies in Multimodality, 15, Band 15)

Vorgestellte Ausgabe

ISBN 10:  1138182427 ISBN 13:  9781138182424
Verlag: Routledge, 2016
Softcover