Strategic Internal Communication: A Practitioner’s Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture - Hardcover

Heide, Mats; Dahlman, Susanne

Hardcover

ISBN 10: 0367435381 ISBN 13: 9780367435387

Verlag: Routledge, 2020

Inhaltsangabe

This book offers a holistic perspective on internal communication, that is the fundamental for a successful organization, and combines the latest research with practical tools how to implement strategic internal communication.

Über diesen Titel

Über die Autorin bzw. den Autor

Susanne Dahlman is CEO of Dahlman Kommunikation and has extensive experience working alongside leaders and communicators in improving internal communication. She supports change processes, develops communicative leadership and executes training programs for managers and management teams. Susanne also offers professional networks and forums for executive communication managers. She regularly conducts training and seminars on behalf of the Swedish Communication Association, a member network for professional communicators.

Mats Heide is Professor in Strategic Communication at Lund University. He is a globally recognized thought leader in strategic communication and has published over 120 publications, including 15 books and one major leading textbook on strategic communication.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2020
• Sprache: Englisch
• ISBN 10: 0367435381
• ISBN 13: 9780367435387
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 170
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar