The Rural Enterprise Economy (Routledge Studies in the Economics of Business and Industry) - Hardcover

Hardcover

ISBN 10: 0367471876 ISBN 13: 9780367471873

Verlag: Routledge, 2021

Inhaltsangabe

This book offers comprehensive answers to the question of what makes up the rural enterprise economy in the contemporary business world. It addresses the competitiveness and viability, strategic management and strategic change, and marketing issues for both incumbent and start-up companies in rural regions.

Über diesen Titel

Über die Autorin bzw. den Autor

Birgit Leick is Professor in Innovation and Entrepreneurship in the School of Business, University of South-Eastern Norway. Her current research interests are entrepreneurship in the creative industries, digital entrepreneurs and the sharing economy, and regional economic development.

Susanne Gretzinger is Associate Professor at the University of Southern Denmark. Her research interests lie in studies of regional business development, business-to-business marketing, relationship development in business networks and digitalization.

Teemu Makkonen is Professor at the Karelian Institute, University of Eastern Finland (UEF). He holds a PhD and a Title of Docent in economic geography (University of Helsinki) as well as a Title of Docent in cross-border economic development (UEF). His research interests include regional and rural development, regional innovativeness and cross-border regions.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 0367471876
• ISBN 13: 9780367471873
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 272
• Herausgeber: Leick Birgit, Gretzinger Susanne, Makkonen Teemu
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland