Strategic and Innovative Pricing: Price Models for a Digital Economy (Routledge Research in Strategic Management) - Softcover

Buch 9 von 13: Routledge Research in Strategic Management

Cöster, Mathias; Iveroth, Einar; Olve, Nils-Göran; Petri, Carl-Johan; Westelius, Alf

 
9780367500214: Strategic and Innovative Pricing: Price Models for a Digital Economy (Routledge Research in Strategic Management)

Inhaltsangabe

This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.

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Über die Autorin bzw. den Autor

Mathias Cöster is an Assistant Professor in Business Studies at Uppsala University, Sweden.

Einar Iveroth is an Associate Professor in Business Studies at Uppsala University, Sweden.

Nils-Göran Olve is a Guest Professor with Linköping University and Uppsala University, Sweden.

Carl-Johan Petri is an Assistant Professor in Economic Information Systems at Linköping University, Sweden.

Alf Westelius is a Professor of Digitisation and Management at Linköping University, Sweden.

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9780367148706: Strategic and Innovative Pricing: Price Models for a Digital Economy (Routledge Research in Strategic Management)

Vorgestellte Ausgabe

ISBN 10:  0367148706 ISBN 13:  9780367148706
Verlag: Routledge, 2020
Hardcover