Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities (Routledge Studies in Multimodality) - Hardcover

Buch 36 von 46: Routledge Studies in Multimodality

Smith, Viktor

 
9780367509217: Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities (Routledge Studies in Multimodality)
Hardcover
ISBN 10: 0367509210 ISBN 13: 9780367509217
Verlag: Routledge, 2021

Inhaltsangabe

This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality

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Über die Autorin bzw. den Autor

Viktor Smith has a PhD in International Business Communication and is an Associate Professor at the Department of Management, Society, and Communication, Copenhagen Business School. His key research interest is the way in which words in combination with other carriers of communicative content (pictures, colours, symbols, numbers, shapes, flavours, etc.) not only reflect, but shape the world around us, and the way we see it. Over the years, he has pursued and developed this interest both in cross-disciplinary theoretical work and relative to practice-oriented endeavours spanning from the convergence of European legal cultures to the development of best practices for fair consumer communication through product packaging design.

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Verlag
Routledge
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
0367509210
ISBN 13 
9780367509217
Einband
Gebundene Ausgabe
Anzahl der Seiten
120
Kontakt zum Hersteller
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Weitere beliebte Ausgaben desselben Titels

9780367725938: Naming and Framing: Understanding the Power of Words across Disciplines, Domains, and Modalities (Routledge Studies in Multimodality)

Vorgestellte Ausgabe

ISBN 10:  0367725932 ISBN 13:  9780367725938
Verlag: Routledge, 2022
Softcover