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Communicating in Extreme Crises: Lessons from the Edge (Routledge New Directions in PR & Communication Research) - Hardcover

Tachkova, Elina R.; Coombs, W. Timothy

 
9780367556792: Communicating in Extreme Crises: Lessons from the Edge (Routledge New Directions in PR & Communication Research)

Inhaltsangabe

This book is an evidence-based approach to handling common, extreme crises. Extreme crises involve strong moral outrage; moral outrage creates situations where traditional crisis communication advice no longer is effective. These extreme crises create unique demands for crisis managers.

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Über die Autorin bzw. den Autor

Elina Tachkova is an Assistant Professor at the Department of Communication Studies at Hong Kong Baptist Univeristy. Her research focuses on crisis communication and especially the concept of 'scansis', the unique intersection between an organizational crisis and a scandal, which is a new theoretical concept in crisis communication research.

W. Timothy Coombs is the George T. and Gladys H. Abell Professor in Liberal Arts at the Department of Communication at Texas A&M University, USA. His primary research area is in crisis communication, where he has been developing and testing the Situational Crisis Communication Theory (SCCT) which provides theory ground and empirically tested strategic advice for the selection of crisis response strategies.

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