Innovation in Advertising and Branding Communication (Routledge Research in Communication Studies) - Softcover

Softcover

ISBN 10: 0367561980 ISBN 13: 9780367561987

Verlag: Routledge, 2022

Inhaltsangabe

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.

Über diesen Titel

Über die Autorin bzw. den Autor

Lluís Mas-Manchón, Ph.D. in Audiovisual Communication and Advertising with honors (UAB, Spain) and awarded (CAC, 2011), is a professor in the Communication Department at Pompeu Fabra University (Barcelona, Spain). His main research interests are sound branding, advertising, digital media and political marketing. He has published over 30 papers in journals in different areas. His work applies quantitative, qualitative and psychophysiological measures in both lab and field studies and experiments. Lluís Mas has been the coordinator of the "Communication, Advertising and Society" research group (CAS, UPF, www.upf.cas.edu) and has formerly chaired the Advertising Research ECREA TWG.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 0367561980
• ISBN 13: 9780367561987
• Einband: Taschenbuch
• Anzahl der Seiten: 196
• Herausgeber: Mas-Manchón Lluís
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Deutschland