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Competitive Business Management: A Global Perspective (Routledge-Giappichelli Studies in Business and Management) - Softcover

Buch 4 von 13: Routledge-Giappichelli Studies in Business and Management
 
9780367589516: Competitive Business Management: A Global Perspective (Routledge-Giappichelli Studies in Business and Management)

Inhaltsangabe

This book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape.

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Über die Autorin bzw. den Autor

Silvio Mario Brondoni is Full Professor of Management at the University of Milano-Bicocca, Department of Economics, Management and Statistics, Milan, Italy.

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