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Winning with Data in the Business of Sports: CRM and Analytics - Hardcover

Green, Fiona

 
9780367610708: Winning with Data in the Business of Sports: CRM and Analytics
Hardcover
ISBN 10: 0367610701 ISBN 13: 9780367610708
Verlag: Routledge, 2021

Inhaltsangabe

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

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Über die Autorin bzw. den Autor

Fiona Green has operated in the sports industry for over 30 years. Her experience has predominantly been representing rights owners in sponsorship, TV rights and merchandise/licensing across many sports including football, athletics, cricket, sailing, rugby, formula 1, horse racing, and tennis. Fiona specialises in the field of data-driven marketing, business intelligence and analytics and applies her knowledge of this area to her inherent understanding of a rights owner's business model and objectives, specifically in revenue generation, participation growth and stakeholder engagement.

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Verlag
Routledge
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
0367610701
ISBN 13 
9780367610708
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
244
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

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Vereinigtes Königreich
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