Verwandte Artikel zu Stadia Naming Rights in Sport (Sport Business Insights)

Stadia Naming Rights in Sport (Sport Business Insights) - Hardcover

Gillooly, Leah; Eddy, Terry; Medway, Dominic

 
9780367630089: Stadia Naming Rights in Sport (Sport Business Insights)
Hardcover
ISBN 10: 0367630087 ISBN 13: 9780367630089
Verlag: Routledge, 2022

Inhaltsangabe

This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.

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Über die Autorin bzw. den Autor

Leah Gillooly is Senior Lecturer in Marketing at Manchester Metropolitan University, UK. Her research interests include sports sponsorship, naming rights, branding, sports fan behaviour, and the sports customer experience. Leah regularly comments on sports marketing and sponsorship-related stories in the media.

Terry Eddy is Associate Professor of Sport Management at the University of Windsor, Canada. His primary research areas are sport sponsorship and consumer behaviour.

Dominic Medway is Professor of Marketing in the Institute of Place Management at Manchester Metropolitan University, UK. His research is primarily focused on the complex interactions between places, spaces, and those who manage and consume them, reflecting his academic training as a geographer.

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Verlag
Routledge
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
0367630087
ISBN 13 
9780367630089
Einband
Gebundene Ausgabe
Anzahl der Seiten
88
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