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Applied Mass Communication Theory: A Guide for Media Practitioners - Softcover

Rosenberry, Jack; Vicker, Lauren A.

 
9780367630362: Applied Mass Communication Theory: A Guide for Media Practitioners

Inhaltsangabe

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.

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Über die Autorin bzw. den Autor

Jack Rosenberry is a Professor Emeritus of the Department of Media and Communication at St. John Fisher College in Rochester, New York, U.S.A.

Lauren A. Vicker is Communications Professor Emeritus at St. John Fisher College in Rochester, New York, U.S.A.

Von der hinteren Coverseite

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers.

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