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The Routledge Companion to Innovation Management (Routledge Companions in Business, Management and Marketing) - Softcover

Buch 80 von 102: Routledge Companions in Business, Management and Accounting
 
9780367656065: The Routledge Companion to Innovation Management (Routledge Companions in Business, Management and Marketing)
Softcover
ISBN 10: 036765606X ISBN 13: 9780367656065
Verlag: Routledge, 2020

Inhaltsangabe

Innovation contributes to corporate competitiveness, economic performance and environmental sustainability. In the Internet era, innovation intelligence is transferred across borders and languages at an unprecedented rate, yet the ability to benefit from it seems to become more divergent among different corporations and countries. How much an organization can benefit from innovation largely depends on how well innovation is managed in it. Thus, there is a discernible increase in interest in the study of innovation management. This handbook provides a comprehensive guide to this subject. The handbook introduces the basic framework of innovation and innovation management. It also presents innovation management from the perspectives of strategy, organization and resource, as well as institution and culture. The book's comprehensive coverage on all areas of innovation management makes this a very useful reference for anyone interested in the subject.

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Über die Autorin bzw. den Autor

Jin Chen is Professor at Tsinghua University, Beijing, China.

Alexander Brem is Professor at Friedrich-Alexander-Universität Erlangen-Nürnberg and University of Southern Denmark.

Eric Viardot is Director of the Global Innovation Management Centre and Permanent Professor of Strategy and Marketing at EADA Business School in Barcelona, Spain.

Poh Kam Wong is Professor in Entrepreneurship and Innovation strategy at the NUS Business School, National University of Singapore.

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Verlag
Routledge
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
036765606X
ISBN 13 
9780367656065
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
616
Herausgeber
Chen Jin, Brem Alexander, Viardot Eric, Wong Poh Kam
Kontakt zum Hersteller
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Vereinigtes Königreich
Verantwortliche Person
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland