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Information Asymmetry in Online Advertising (Routledge Studies in Marketing) - Softcover

Buch 23 von 60: Routledge Studies in Marketing

Wiktor, Jan W.; Sanak-Kosmowska, Katarzyna

 
9780367680824: Information Asymmetry in Online Advertising (Routledge Studies in Marketing)
Softcover
ISBN 10: 0367680823 ISBN 13: 9780367680824
Verlag: Routledge, 2023

Inhaltsangabe

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

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Über die Autorin bzw. den Autor

Jan W. Wiktor is a Full Professor of Economic Sciences in the Department of Marketing, College of Management Sciences and Quality at Cracow University of Economics (CUE). His research interests include marketing management, marketing communication, international marketing, euromarketing, and international management. He is the head of CUE's Department of Marketing, member of the University Council, chairman of the Advisory Board of the Polish Scientific Marketing Association, member of the Committee for Organizational and Management Sciences of the Polish Academy of Sciences (PAN) and the Commission for Economic Sciences of the Polish Academy of Learning (PAU).

Katarzyna Sanak-Kosmowska holds a PhD in Economics and is Assistant Professor in the Department of Marketing, College of Management Sciences and Quality at Cracow University of Economics. Her research interests include online marketing communication, the psychology of consumer behaviour, and advertising. She is a member of the American Marketing Association, member of the International Association of Researchers and Scientists in Latvia, member of the Polish Scientific Marketing Association, and member of the Spokespersons for Science Association.

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Verlag
Routledge
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
0367680823
ISBN 13 
9780367680824
Einband
Taschenbuch
Anzahl der Seiten
230
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