Verwandte Artikel zu Strategic Communication: An Introduction to Theory...
Inhaltsangabe
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.
Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.
After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 49,44
Gratis für den Versand von USA nach Deutschland
Versandziele, Kosten & Dauer
Suchergebnisse für Strategic Communication: An Introduction to Theory...
Beispielbild für diese ISBN
Strategic Communication
Anbieter: BooksRun, Philadelphia, PA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. 2. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Bestandsnummer des Verkäufers 0367769298-8-1
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Strategic Communication: An Introduction to Theory and Global Practice: An Introduction to Theory and Global Practice
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Bestandsnummer des Verkäufers ABNR-281965
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Strategic Communication: An Introduction to Theory and Global Practice: An Introduction to Theory and Global Practice
Anbieter: Basi6 International, Irving, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Bestandsnummer des Verkäufers ABEJUNE24-384325
Anzahl: 3 verfügbar
Beispielbild für diese ISBN
Strategic Communication
Anbieter: Basi6 International, Irving, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Bestandsnummer des Verkäufers ABEJUNE24-83315
Anzahl: 3 verfügbar
Beispielbild für diese ISBN
Strategic Communication
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Bestandsnummer des Verkäufers ABNR-279072
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Strategic Communication: An Introduction to Theory and Global Practice
Anbieter: Books Puddle, New York, NY, USA
Verkäuferbewertung 4 von 5 Sternen
Zustand: New. pp. 224. Bestandsnummer des Verkäufers 26395242683
Anzahl: 4 verfügbar
Foto des Verkäufers
Strategic Communication
Print-on-DemandAnbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field. 270 pp. Englisch. Bestandsnummer des Verkäufers 9780367769291
Anzahl: 2 verfügbar
Beispielbild für diese ISBN
STRATEGIC COMMUNICATION
Anbieter: Speedyhen, London, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: NEW. Bestandsnummer des Verkäufers NW9780367769291
Anzahl: 3 verfügbar
Beispielbild für diese ISBN
Strategic Communication: An Introduction to Theory and Global Practice
Verlag:
Taylor & Francis Ltd, 2022
ISBN 10: 0367769298
ISBN 13: 9780367769291
Neu
Paperback / softback
Anbieter: THE SAINT BOOKSTORE, Southport, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback / softback. Zustand: New. New copy - Usually dispatched within 4 working days. 185. Bestandsnummer des Verkäufers B9780367769291
Anzahl: 1 verfügbar
Foto des Verkäufers
Strategic Communication : An Introduction to Theory and Global Practice
Print-on-DemandAnbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field. Bestandsnummer des Verkäufers 9780367769291
Anzahl: 2 verfügbar