Management: The Basics - Hardcover

Witzel, Morgen

Hardcover

ISBN 10: 0367775131 ISBN 13: 9780367775131

Verlag: Taylor & Francis, 2022

Inhaltsangabe

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.

Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including:

• business strategy and how to use it to meet goals;
• how successful marketing works;
• how organizations are structured and function;
• fundamentals of corporate finance;
• human resource management's role in the management and development of people;
• the importance of knowledge and culture to management.

This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management and environmental pressures, and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone wanting to learn about business and management.

Über diesen Titel

Über die Autorin bzw. den Autor

Morgen Witzel is a lecturer and Fellow of the Exeter Centre for Leadership at The University of Exeter Business School, UK. His recent publications include Post-Pandemic Leadership (edited, Routledge 2022) and A History of Leadership (Routledge 2019).

Details zur Ausgabe

• Verlag: Taylor & Francis
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 0367775131
• ISBN 13: 9780367775131
• Einband: Gebundene Ausgabe
• Auflage: 2
• Anzahl der Seiten: 222
• Kontakt zum Hersteller: Taylor & Francis Verlag GmbH; GPSR@taylorandfrancis.com; ; Kaufingerstraße 24; München; 80331; Deutschland