Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics) - Softcover

Buch 5 von 5: Mastering Business Analytics

Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.

 
9780367819798: Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)
Softcover
ISBN 10: 0367819791 ISBN 13: 9780367819798
Verlag: Routledge, 2021

Inhaltsangabe

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands.

Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. He is a data science expert, results-focused business advisor and entrepreneur with more than 25 years’ experience in analytics.

Natasha Walk is a co-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. She is a pragmatic data science expert focusing on talent development in data science with more than 25 years’ experience in analytics.

Jaap E. Wieringa is a Professor of Research Methods in Business at the Department of Marketing at the University of Groningen, the Netherlands, and is a Research Director of the Customer Insights Center.

Von der hinteren Coverseite

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Routledge
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
0367819791
ISBN 13 
9780367819798
Einband
Tapa blanda
Auflage
2
Anzahl der Seiten
336
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780367819781: Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

Vorgestellte Ausgabe

ISBN 10:  0367819783 ISBN 13:  9780367819781
Verlag: Routledge, 2021
Hardcover