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Relationship Building in Public Relations (Routledge Research in Public Relations) - Softcover

Buch 9 von 10: Routledge Research in Public Relations

Theunissen, Petra

 
9780367876234: Relationship Building in Public Relations (Routledge Research in Public Relations)

Inhaltsangabe

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships.

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Über die Autorin bzw. den Autor

Petra Theunissen is Senior Lecturer and Curriculum Leader for Public Relations at Auckland University of Technology, New Zealand

Helen Sissons is Senior Lecturer and Curriculum Leader for Journalism at Auckland University of Technology, New Zealand

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