Co-Creation, Innovation and New Service Development: The Case of Videogames Industry (Routledge Inerpretive Marketing Research, 24, Band 24) - Softcover

Czarnota, Jedrzej

 
9780367886950: Co-Creation, Innovation and New Service Development: The Case of Videogames Industry (Routledge Inerpretive Marketing Research, 24, Band 24)

Inhaltsangabe

This book offers highly detailed insights into the industry, which is at the forefront of co-creation. Furthermore, it sheds new light on the videogames firms and their operations and is therefore ideally designed for researchers, educators, and students alike in the fields of knowledge management, innovation management, firm strategy, orga

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Über die Autorin bzw. den Autor

Jedrzej Czarnota is a Research Analyst at Trilateral Research Ltd., UK.

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9781138636590: Co-Creation, Innovation and New Service Development: The Case of Videogames Industry (Routledge Interpretive Marketing Research, 24, Band 24)

Vorgestellte Ausgabe

ISBN 10:  1138636592 ISBN 13:  9781138636590
Verlag: Routledge, 2017
Hardcover