Engaging Employees through Strategic Communication: Skills, Strategies, and Tactics - Softcover

Dollins, Mark; Stemmle, Jon

Softcover

ISBN 10: 0367903903 ISBN 13: 9780367903909

Verlag: Routledge, 2021

Inhaltsangabe

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management.

Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy-particularly as they relate to driving change-Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews.

The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns.

Please visit www.engage-employees.com to learn more about the book and its applications.

Über diesen Titel

Über die Autorin bzw. den Autor

Mark Dollins is president of North Star Communications Consulting, a consultancy with core capabilities in employee/change communications strategy.

Jonathan Stemmle is the chair and associate professional practice professor of strategic communication at the School of Journalism and a core faculty member of the Master of Public Health Program at the University Missouri, USA.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 0367903903
• ISBN 13: 9780367903909
• Einband: Taschenbuch
• Anzahl der Seiten: 274
• Kontakt zum Hersteller: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Vereinigtes Königreich
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