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Infinite Loop: How Apple, the World's Most Insanely Great Computer Company, Went Insane: How the World's Most Insanely Great Computer Company Went Insane / Michael S. Malone. - Hardcover
Reseña del editor
Reveals the behind-the-scenes story of the downfall of Apple Computer, a tale of incredible technological inventiveness undercut by corporate ineptitude and internal competition featuring a bruising portrait of the company's co-founder, Steve Jobs.
Nota de la solapa
tory of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later.
No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From its humble beginnings in a suburban garage, Apple sparked the personal computer revolution, and its products and founders--Steve Jobs and Steve Wozniak--quickly became part of the American myth.
But something happened to Apple as it stumbled toward a premature middle age. For ten years, it lived off its past glory and its extraordinary products. Then, almost overnight, it collapsed in a two-year free fall.
How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the grippi
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- VerlagBantam Doubleday Dell Publishing Group
- Erscheinungsdatum1999
- ISBN 10 0385486847
- ISBN 13 9780385486842
- EinbandTapa dura
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten597
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Infinite Loop
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