Book by Citrin James M
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Profiles the companies that are most successfully merging traditional and e-commerce business practices, identifying the principles that can be used to effectively redirect thinking, resources, and energy. 30,000 first printing.
JAMES M. CITRIN is the managing director of Spencer Stuart's Global Communications and Media Practice. The coauthor, with Thomas Neff, of Lessons from the Top, Cirtrin has a regular column in Business 2.0, has written for The New York Times and Strategy+Business, and has appeared on CNBC, CNN, NBC, and many other national business forums. He lives in New Canaan, Connecticut.
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