A narrative exploration of how the concept of common sense is inadequate in today's complex world draws on multiple disciplines to offer insight into the sources of such topics as popularity, economics and self-deception.
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DUNCAN WATTS, a professor of sociology at Columbia University, is a principal research scientist at Yahoo! Research. A former officer in the Royal Australian Navy, he holds a Ph.D. in Theoretical and Applied Mechanics from Cornell University. He is the author of Six Degrees: The Science of a Connected Age (Norton, 2003). He lives in New York City.
 
For more information visit www.everythingisobvious.com
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