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Book by Shapiro Laurie Gwen
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Landing an internship at an ad agency isn't what her principal or her mother wanted for Jordie Popkin, aspiring journalist. At sixteen, Jordie is glad of the chance to collect "real world" experience and finds working with the "creatives" at the agency a nice break from her math and science curriculum. And the team likes Jordie, too. When her new colleagues decide to make Jordie's business their business, Jordie is flattered but skeptical. They will come up with a plan to market Jordie to the hottest guy in her grade. From situation analysis to "sex sells," the team assures Jordie that they know what they're doing. She shouldn't get upset if their ideas cause her an embarassing moment or two. Jordie knows that the course of true love never did run smooth and that the ad game isn't a simple set of rules to follow but she can't help wondering about the advantages of letting professionals try to turn her from Brand X into a hot item. The principles of marketing might apply to a bar of soap, but finding the right guy...?
In this humorous novel, Laurie Gwen Shapiro reveals with candor how one girl who feels like "Brand X" not only learns the secret of a successful marketing campaign but also discovers how to assess her true market value to become the brand of choice.
Biografía del autor:
In this humorous novel, Laurie Gwen Shapiro reveals with candor how one girl who feels like "Brand X" not only learns the secret of a successful marketing campaign but also discovers how to assess her true market value to become the brand of choice.
Laurie Gwen Shapiro is the author of three highly-praised novels for adults. She co directed the documentary Keep the River on Your Right, for which she received a televised Independent Spirit Award from one of her favorite actors, Dennis Hopper, but unfortunately in a state of shock forgot to thank everybody, even her mother.
She lives in New York City, her hometown, with Australian musician husband Paul, and their vary musical daughter Violet.
She lives in New York City, her hometown, with Australian musician husband Paul, and their vary musical daughter Violet.
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- VerlagDelacorte Pr
- Erscheinungsdatum2006
- ISBN 10 0385732880
- ISBN 13 9780385732888
- EinbandTapa dura
- Anzahl der Seiten176
- Bewertung
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Brand X: The Boyfriend Account
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Delacorte Books for Young Readers
(2006)
ISBN 10: 0385732880
ISBN 13: 9780385732888
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Buchbeschreibung Zustand: Used - Very Good. 2006. Hardcover. Very Good. Bestandsnummer des Verkäufers Z0241888
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Brand X: the Boyfriend Account
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Delacorte, New York
(2006)
ISBN 10: 0385732880
ISBN 13: 9780385732888
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Buchbeschreibung Hb. Zustand: VG+. Zustand des Schutzumschlags: VG+. 1st. 228 pp. Bestandsnummer des Verkäufers 130140
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Brand X: The Boyfriend Account
Verlag:
Delacorte Books for Young Readers
(2006)
ISBN 10: 0385732880
ISBN 13: 9780385732888
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Hardcover
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Buchbeschreibung Zustand: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Bestandsnummer des Verkäufers 6-0385732880-G
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Brand X: The Boyfriend Account
Verlag:
Delacorte Books for Young Readers
(2006)
ISBN 10: 0385732880
ISBN 13: 9780385732888
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Hardcover
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Buchbeschreibung Hardcover. Zustand: Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE BOXES NEW BOXES Very good copy with clean pages and dust jacket. First edition. Bestandsnummer des Verkäufers ware350jd029
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