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John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob lems, and presenting the solutions, the software programmer is con fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we've seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de sign, and advertisement are local, and which elements are appro priate for global markets.
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John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob lems, and presenting the solutions, the software programmer is con fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we've seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de sign, and advertisement are local, and which elements are appro priate for global markets.
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With the growth of the market for computer software there is a whole set of challenges to developers, marketers, designers, and programmers - especially in the areas of cultural, linguistic, and financial transferability. Dave Taylor explores these questions, points out common design and marketing errors and pitfalls, and presents clear, elegant solutions - necessary information for anyone involved in creating, packaging, marketing, and disseminating software.
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- VerlagSpringer New York
- Erscheinungsdatum1992
- ISBN 10 0387977066
- ISBN 13 9780387977065
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten336
- Kontakt zum HerstellerNicht verfügbar
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Global Software: Developing Applications for the International Market
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Global Software
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob lems, and presenting the solutions, the software programmer is con fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we've seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de sign, and advertisement are local, and which elements are appro priate for global markets. 336 pp. Englisch. Bestandsnummer des Verkäufers 9780387977065
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Global Software
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Springer US, Springer New York Apr 1992, 1992
ISBN 10: 0387977066
ISBN 13: 9780387977065
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob lems, and presenting the solutions, the software programmer is con fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we've seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de sign, and advertisement are local, and which elements are appro priate for global markets.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 336 pp. Englisch. Bestandsnummer des Verkäufers 9780387977065
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Global Software
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Global Software
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Global Software : Developing Applications for the International Market
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - John Sculley In the short history of personal computing, the task of the software programmer has been one of the least recognized-but one of the most significant-in the industry. In addition to defining the prob lems, and presenting the solutions, the software programmer is con fronted with the challenge of having to predict what combination of ideas and technologies will move the industry forward in the most compelling way. Even though we've seen the development of tremendous applications in a surprisingly short period of time, the most difficult problems often surface when we try to elevate a suc cessful local idea to the international arena. In the case of Apple Computer, these challenges become especially profound when you consider that Apple sells Macintosh not just in the United States, but in Japan, China, the Middle East, Africa, East ern Europe, and even to the United Nations itself. Of course, this means that the personal computer must work everywhere around the world. But more significantly, it also means that the software must reflect the uniqueness of a given culture, its language, morals, and even its sense of humor. To step away from a narrowly-defined, nationally-based paradigm for software development, programmers, management, and entire corporations must learn to recognize what elements of an interface, problem solving technique, documentation illustration, package de sign, and advertisement are local, and which elements are appro priate for global markets. Bestandsnummer des Verkäufers 9780387977065
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Global Software
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Global Software
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ISBN 10: 0387977066
ISBN 13: 9780387977065
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