Microstyle: The Art of Writing Little - Hardcover

Johnson, Christopher

Hardcover

ISBN 10: 0393077403 ISBN 13: 9780393077407

Verlag: WW Norton & Co, 2011

Inhaltsangabe

Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used well, Johnson also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Über diesen Titel

Über die Autorin bzw. den Autor

Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.

Details zur Ausgabe

• Verlag: WW Norton & Co
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0393077403
• ISBN 13: 9780393077407
• Einband: Tapa dura
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar