Machine, Platform, Crowd: Harnessing Our Digital Future - Softcover

McAfee, Andrew; Brynjolfsson, Erik

Softcover

ISBN 10: 039335606X ISBN 13: 9780393356069

Verlag: Norton, 2018

Inhaltsangabe

Machine, Platform, Crowd explains how digital technologies are changing the ways that companies organise themselves, perform, improve and compete. Digital disruptions stem from three main sources: the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, technological progress is shifting the balance by stressing the second element of the pair. A machine recently beat the world's best mind at Go. Platforms built by Apple and Google outcompete excellent products by Nokia and Motorola. When the open innovation of the crowd goes head to head with corporate research and development labs, which make up the core, they often win.

Über diesen Titel

Über die Autorinnen und Autoren

Andrew McAfee is the co-director of the MIT Initiative on the Digital Economy and co-author of the best-selling The Second Machine Age and Machine, Platform, Crowd: Harnessing Our Digital Future. He and co-author Erik Brynjolfsson are the only people named to both the Thinkers 50 list of the world's top management thinkers and the Politico 50 group of people transforming American politics.

Erik Brynjolfsson is the director of the MIT Initiative on the Digital Economy and Schussel Family Professor of Management Science at the MIT Sloan School. He is the author of several best-selling books with co-author Andrew McAfee, and one of the world's most cited scholars in information systems and economics.

Von der hinteren Coverseite

From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.

Details zur Ausgabe

• Verlag: Norton
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 039335606X
• ISBN 13: 9780393356069
• Einband: Taschenbuch
• Anzahl der Seiten: 416
• Kontakt zum Hersteller: Norton & Company; makehurst@wwnorton.com; ; Castle House, 75-76 Wells; London; W1T 3QT; Vereinigtes Königreich
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