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Guerrilla Selling Pa: Unconventional Ideas and Skills for Entrepreneurs in Competitive Business - Softcover

Levinson, Jay Conrad

 
9780395578209: Guerrilla Selling Pa: Unconventional Ideas and Skills for Entrepreneurs in Competitive Business

Inhaltsangabe

Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.

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Über die Autorin bzw. den Autor

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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