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Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
Verlag:
Dodd, Mead & Company, 1985
ISBN 10: 0396085466
ISBN 13: 9780396085461
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Anbieter: Aspen Book Co., Denver, CO, USA
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Trade Paperback. Zustand: Good. This trade paperback edition is in good condition, showing some signs of wear consistent with its age. The cover has minor scuffing and edge wear, but the binding remains intact. The pages are clean with no inscriptions or markings. As a vintage copy, it lacks a dust jacket, which is typical for this format. ###. Bestandsnummer des Verkäufers A28-B9-IAB-CIZ-0722
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Anbieter: HPB-Red, Dallas, TX, USA
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hardcover. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_483389170
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The Copywriter's Handbook : A Step-by-Step Guide to Writing That Sells
Verlag:
W. Clement Stone, P M A Communications, Incorporated, 1985
ISBN 10: 0396085466
ISBN 13: 9780396085461
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Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 11079822-6
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0396085466I3N00
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0396085466I5N00
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
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Zustand: Good. The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step Motivating Sequence for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful lead magnets that double response rates *The 4 S formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Bestandsnummer des Verkäufers 00107835625
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Anbieter: GoldBooks, Denver, CO, USA
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Hardcover. Zustand: new. New Copy. Customer Service Guaranteed. Bestandsnummer des Verkäufers 68L55_48_0396085466
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