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Bringing Home the Business shows you how to increase your income and grow your business over time. Kim T. Gordon distills thirty fundamental principles to help you win and keep more customers or clients. She includes the best ways to position your business; build a winning company image; market on the Web; create better brochures, direct mail, and sales letters; close more sales; and live and work successfully under one roof.
Filled with money-saving and income-generating ideas used by home business owners in a wide range of ventures, the book features field-tested concepts that can be tailored to your individual needs. Complete with insightful and illuminating real-life stories, it helps you separate fact from fiction -- debunking the misconceptions that can lead to business failure and providing the truths that will put you on the path to financial and personal satisfaction.
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