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POP!: Create the Perfect Pitch, Title, and Tagline for Anything - Softcover

Horn, Sam

 
9780399533617: POP!: Create the Perfect Pitch, Title, and Tagline for Anything
Softcover
ISBN 10: 0399533613 ISBN 13: 9780399533617
Verlag: Penguin Publishing Group, 2009

Inhaltsangabe

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.

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Über die Autorin bzw. den Autor

Sam Horn has over 20 years of experience as an intrigue expert and has spent those years cultivating great communication and branding strategies for companies such as CISCO, Intel, and NASA. Her writing has appeared in various publications such as Businessweek, Forbes, and the Huffington Post. Her books include Pop: Create the Perfect Pitch, Title, and Tagline for Anything, What’s Holding You Back? and Tongue Fu!: How to Deflect, Disarm, and Defuse Any Verbal Conflict.

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Verlag
Penguin Publishing Group
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0399533613
ISBN 13 
9780399533617
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Deutschland