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This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them.
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- VerlagRoutledge
- Erscheinungsdatum1992
- ISBN 10 0415041716
- ISBN 13 9780415041713
- EinbandTapa blanda
- SpracheEnglisch
- Auflage1
- Anzahl der Seiten272
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The Discourse of Advertising (Interface)
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780415041713
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The Discourse of Advertising (Interface)
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The Discourse of Advertising (Interface)
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The Discourse of Advertising
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Softcover. Zustand: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers C-946-382
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Discourse of Advertising
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Discourse of Advertising
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Zustand: Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 5360479-6
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The Discourse of Advertising
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Routledge, London, England, 1992
ISBN 10: 0415041716
ISBN 13: 9780415041713
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The Discourse of Advertising
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Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415041713. Bestandsnummer des Verkäufers 9191570
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The Discourse of Advertising
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Zustand: Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them. Bestandsnummer des Verkäufers RWARE0000035588
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The Discourse of Advertising (Interface)
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Softcover/Paperback. 250 S. Kanten u. Ränder etw. bestoßen L011 9780415041713 *.* Sprache: Englisch Gewicht in Gramm: 600. Bestandsnummer des Verkäufers 248701
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