Managing Innovation Within Networks (Consumer Research and Policy Series) - Hardcover

Biemans, Wim G.

Hardcover

ISBN 10: 0415062748 ISBN 13: 9780415062749

Verlag: Cengage Learning EMEA, 1991

Inhaltsangabe

While new products are constantly being developed, firms still experience great difficulty in commercializing them successfully. Studies have looked at the problem from both the manufacturers' and users' points of view to examine ways of improving the innovation process.
This book analyses the development of innovations using a network perspective. Networks can be used to increase effective product development and company profitability and so are a vital part of the market-oriented development process. The book surveys current theory and offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. It shows how manufacturers can successfully develop innovations by creatively linking into networks and from this it draws important implications for the managerial role.
The book is essential for students of marketing, technology and strategy and it will be of interest to managers in marketing and R&D as well as to general managers.

Details zur Ausgabe

• Verlag: Cengage Learning EMEA
• Erscheinungsdatum: 1991
• Sprache: Englisch
• ISBN 10: 0415062748
• ISBN 13: 9780415062749
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 272
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar