Conservation and the Consumer: Understanding Environmental Concern: Measuring Environmental Concern (Consumer Research and Policy) - Hardcover

Hackett, Paul

 
9780415080965: Conservation and the Consumer: Understanding Environmental Concern: Measuring Environmental Concern (Consumer Research and Policy)
Hardcover
ISBN 10: 0415080967 ISBN 13: 9780415080965
Verlag: Cengage Learning EMEA, 1995

Inhaltsangabe

To some, environmental concern means using non-aerosol sprays, to others it means changing our basic energy resources. Both show concern but they reflect different levels of "green-ness". When analyzing consumer behaviour, these differing attitudes need to be taken into account before drawing conclusions about public response to environmental issues. Terms like "concern", "green" and "conservation", used when assessing consumer reactions or researching markets, are often loosely defined and so produce inaccurate data. The author surveys the rise of environmental concern and examines the ways to quantify it accurately.

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Verlag
Cengage Learning EMEA
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0415080967
ISBN 13 
9780415080965
Einband
Gebundene Ausgabe
Anzahl der Seiten
240
Kontakt zum Hersteller
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Verantwortliche Person
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