Japanese Retailing - Hardcover

Larke, Roy

Hardcover

ISBN 10: 0415083621 ISBN 13: 9780415083621

Verlag: Cengage Learning EMEA, 1994

Inhaltsangabe

Japanese retailing is an area of growing interest. The study of shopping behaviour in Japan is particularly important due to the large size of the retail industry and the high frequency of shopping activity. This volume introduces Japanese retailing from the perspective of the Japanese consumer. It provides an up-to-date and detailed overview of general distribution in Japan, with a focus on retailing, relating the discussion to actual consumer behaviour. Key topics covered include: the structure and role of retailing, major retail sectors, store types and retail strategies, main consumer groups in Japan and their behaviour, and consumer preference for retailers. The impact of internal policy in Japan and external pressure for large store development is also discussed. The text should appeal to students and researchers in Japanese business, retailing and related subjects.

Details zur Ausgabe

• Verlag: Cengage Learning EMEA
• Erscheinungsdatum: 1994
• Sprache: Englisch
• ISBN 10: 0415083621
• ISBN 13: 9780415083621
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar